Performix

A new PERFORMIX brand pumps sales growth

A new PERFORMIX brand pumps sales growth

Authored By Patrick Lui

This page is an authorized reprint of a case study by InterbrandHealth . Fitness is about body and mind. By focusing on both, PERFORMIX became a bestseller, reaching new customers interested in more than just bulking up. Six months after launch, the bodybuilding community made Performix’s fitness supplement SST the #1 bestseller at GNC. But the company needed to reach a wider audience of everyday athletes while still appealing to core customers. InterbrandHealth became an essential partner. Decades of brand building experience and an in-depth understanding of the health consumer informed the answer: a focus on the holistic role fitness...

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